Hello, K-fashion lovers! When you think of shopping in Korea, do Myeong-dong, Dongdaemun, and Gangnam usually come to mind? While those are great spots, if you’re looking for the absolute hippest and trendiest Korean styles right now, Hannam-dong is the place to be.

1. Gangnam vs. Hannam-dong: A Trend Comparison

Hannam dong is where trendsetters gather to invest in their own unique tastes instead of following standard trends. Here, you can admire fashion in showrooms that feel like art galleries, find inspiration in hidden cafes, and complete your own signature style.

If you want to shop like a local or better yet, like the trendiest people in Korea, I highly recommend spending your day in Hannam dong.

2. Hannam dong Shopping Course: Top 3 Must Visit K Fashion Showrooms

Hannam dong is a joy to explore, especially since it is packed with local designer showrooms and trendy select shops. Here are the spots that have already become "must visit courses" among international travelers.

① Depound: Lifestyle with a Touch of Sentiment

• Style: True to their slogan, 'Adding sentiment to daily life,' they feature natural, comfortable, and minimalist lifestyle wear and accessories. (Canvas bags, knitwear, mufflers, etc.)

• Key Point: The Depound Hannam showroom is a true K fashion landmark, with about 70% of its visitors being international travelers! It is also famous as a 'Photo Spot' thanks to its beautiful interior and aesthetic vibes.

• Shopping Tip: Keep an eye out for eco bags that are perfect for traveling light, or aesthetic stationery and accessories that make great gifts.

② Hago Haus & MOSAIC Hannam

• Style: This is a multi brand complex featuring the hottest K fashion names right now, including Matin Kim and Depound.

• Key Point: It is the best place to save time since you can browse several popular brands in one spot. Matin Kim, in particular, is incredibly popular with international visitors for its unique and hip style.

• Shopping Tip: If you want to take home the latest Korean trends, I recommend the bold logo items or uniquely designed bags found here.

③ ANNIEU UNIPAIR & Designer Showroom Street

• Style: This is a select shop with a harmonious blend of high end imported brands and local Korean designer brands. It is especially strong in mens clothing.

• Key Point: Numerous designer showrooms are hidden around 'Comme des Garçons Street' or 'Hannam daero 27ga gil.' Explore them one by one, as if visiting art galleries.

• Shopping Tip: Reflecting the trend that values the 'texture and material' of clothing, feel and try on items to find high quality knitwear or outwear with unique fabrics.

📸 3. Essential Post Shopping Course: Hannam dong Photo & Healing Spots

If you have finished clothes shopping, it is time to relax in the stylish atmosphere of Hannam dong. Leave an 'instant classic shot' wearing your new purchases!

☕ Gallery style Cafe & Fragrance Hotspot Tour

Hannam dong has many spaces that go beyond being simple cafes, looking like works of art.

• Cafes Near BEAKER & Select Shops: Trendy cafes connected to or very near shopping centers are perfect for taking photos while wearing your freshly bought outfits.

  

• Nonfiction: While not clothing, this emotional Korean perfume and body care brand is a must visit course for international tourists. Complete your 'K scent' with perfume bought here and take photos against the backdrop of the beautiful store design.

🚶 Walking Along Hannam dong 'Itaewon ro' Street

• Point: The side streets along the main road from Hangangjin Station toward Itaewon glow with neon signs at night, while charming brick buildings and small boutiques line the streets by day.